“Do you know a skilled floor installer?” and “I need an affordable painter” are commonly used phrases when Danes are looking for craftsmen and don’t know where to find them or whom to trust. This is the reason behind the existence and popularity of Gulv Master & Co. Here, both individuals and businesses can easily and quickly find craftsmen for their projects. Additionally, the platform has a 5-star rating on Trustpilot.
From no tasks to fully booked
This was the effect that Kryptonite Studio managed to achieve for them.
In less than a year, they went from 0 revenue to 4 million Danish kroner.
In 2023, Martin Breunbjerg started his own floor installation business with no customers or knowledge of the industry. Therefore, he contacted Kryptonite Studio to find tasks through the platform. Today, he is fully booked every day and so in demand that he is scheduled 4-6 weeks in advance. Many of his customers eagerly await his arrival, and if he happens to forget to send an invoice immediately after completing a task, customers remind him to ensure prompt payment. It almost sounds like a utopia, but there is a good explanation for it:
“When customers reach out to me, it’s because they have found me through my digital presence and have read what others have written about me. Therefore, many new customers feel like they already know me when I arrive. It’s a somewhat peculiar feeling, as if meeting friends one hasn’t met yet. The customer is positively disposed towards me upon arrival and has already decided that I am the right person to handle the task. This actually increases my trust in them, as the dialogue is positive and welcoming from the beginning,” says Martin Breinbjerg, the owner of Gulv Master & Co.
The Personal Touch is Crucial
In Martin’s company, no task is too small, and no task is too large. When faced with larger projects that require more hands, he has a dedicated team of other independent, handpicked carpenter he brings along to tackle the job. These are individuals who, much like himself, take pride in delivering exceptional work. Patrick Nielsen, in general, goes to great lengths to provide the same excellent service, whether it’s a matter of changing an Flooring outlet or wiring a new construction project. This dedication is greatly appreciated by his customers, who often recommend him to others.
“Every task I undertake always leads to a new one. My customers are always quick to recommend me to friends and acquaintances. Being thorough in your work and taking an extra 10 minutes to talk to an elderly customer who may not have much human interaction on a daily basis can take you a long way,” says Patrick Nielsen, who handles tasks across the entire Zealand region.
At one point, when he was asked to replace a Harringbone flooring for a customer—a task of the finest craftsmanship — it turned out that the customer was the director of a large company in need of a dedicated electrician. Martin Breinbjerg secured that job. So, even though changing the Flooring didn’t bring in substantial profits, it turned out to be an investment that paid off many times over.
Asking Customers for Recommendations
However, the jobs don’t solely come from Gulv Master & Co. profile on the different platform. They also come because Martin Breinbjerg takes great care to deliver top-notch work and always goes the extra mile for his customers.
“My father is a self-employed Carpenter, and he has always received jobs because he was recommended by others. This taught me early on that if you excel in your work and take care to execute it to the satisfaction of your customers, the jobs will come naturally,” says Martin Breinbjerg
Gulv Master & Co. has received over 350 recommendations, resulting in an impressive overall score of 4.9 out of 5 on the Håndværker.dk & Trustpilot platform. This places him among the highest-rated craftsmen on the platform and also among those with the most recommendations. Part of Martin Breinbjerg regular routine is seeking recommendations from his customers for the tasks he completes.




