Improve SEO used to be easy, but it is different today. SEO has become hugely popular tool to skyrocket your sales. Businesses are beginning to realize the value behind SEO.
Google’s algorithm changes constantly and you couple it with increasing competition. Boom, then it becomes a difficult battle to win very quickly.
For the simple reason, it is no longer enough to implement some of the small “best practices” that exist. You have to go through a long process that helps you rank #number uno – without all the guesswork. It means; You have to put blood, sweat, and tears into the work, or hire a strong marketing agency.
This article will take you through everything you need to know to get started with SEO in 2023. Everything from What is SEO, On-page SEO to Technical SEO
What are SEO-Keywords?
Using the right keywords that match your customers’ language is an important part of Improving your SEO.
Why?
Without the right keywords/phrases, Google cannot match your customers’ search with your website. This means customers will shop at your participants. That won’t happen if Kryptonite does the work! Our soldiers do a killer Keyword Analyze before we get started.
So what are keywords?
Keywords are simply words or even phrases. Words that google ranks your page on. These are words/sentences that describe the content of your page.
Good SEO is like a well-written book with a table of contents, headings and laid out in a structured layout.
Keywords are primarily used in;
1. The page title (H-Tag)
2. URL
3. The text (the content)
4. Alt tags
But is it just as simple as well-written content?
No, it isn’t anymore.
Although keywords are heavily influenced by great well-written content, there is far more to it.
Otherwise, you just want to hire a skilled writer, and Wolla then you rank No. 1 on google.
But, I can’t say it enough times. – Content is insanely important!
Why?
If the language does not match your user’s intention behind the search? Then your website will not retain customers and google will never be happy with you! – And the task is to make Google happy, right?
Let me be a little more specific. Because do you even know what search terms are? In order to be very specific about what keywords are, you will find 3 examples of keywords below.
Keywords do not necessarily have to be just one word. It can also be sentences. “Longtail keywords”
- “Mechanic”
- “Cotton pillows”
- “How do I get ready for summer? “
Did that make sense? You must be creative and very precise when choosing your keywords. It’s about being specific and knowing which words your customers are looking for when they need something.
You can no longer think of keywords as single words. The customer doesn’t understand the difference, but Google does.
Have you never changed a single word on google? And got a new result.
YES exactly, that’s exactly what I mean.
Are keywords important too Improve SEO?
Are SEO keywords not dead? NO… The dinosaur is dead, SEO is alive like never before.
Keywords are still a big part of SEO. SEO today is more complex than just a keyword, but we’ll get to that – Read this article of Get Insane Technical SEO Skills
Choose the right keywords that ensure Google understands your content and displays your content for relevant searches.
What are good keywords in SEO?
It can be very difficult to tell in advance whether a rewarding keyword is good. or bad.
But However, there are some factors that should be taken into account when choosing keywords to grow your business.
- Keyword Volume (Number of searches)
- Relevance (Do you offer what the word means?)
- Conversion rate (How many clicks generate sales?)
- Competition (How many bids?)
Well, you see… Just because a lot of people are searching for a word, it doesn’t mean the word is relevant to you.
There may also be so much competition on the keyword that you never get anywhere near page 1. This means you are wasting precious resources that could be used to grow your business.
“We are to make more money right?”
How to do keyword optimization?
If you think it is easy. So, forget it.
Improve SEO is not an easy task.
Do you still want to throw yourself into it? So keep reading…
We will give you 10 golden SEO optimization tricks that you can EASILY implement from TODAY.
10 tips for keyword optimization:
1. Use your keyword in your page title and title
Why?
It gives Google a good indicator of what your page offers.
*So, DONT use keywords that has NOTHING to do with your page’s content or offer*
it is at least as important that relevant content is delivered to your users. People tend to click on the result that sounds most relevant to them, and they fly like flies from your page if you don’t provide them with what they were searching for AND then Google detects that your content is CRAP.
A small starting tip. Because it’s not AT ALL enough to rank #1 on google.
# Golden Tip; Use this AI writer to generate attractive SEO headlines. ZimmWriter: The Best AI Content Writer for Windows | www.rankingtactics.com
2. Add your keyword in the meta description
The meta description is the first thing the customer sees just below the title. It is the text that describes the page and attracts the customer.
It is therefore also important that you use several variants of your keyword in the meta description. Yes, so show you want to increase your chance of ranking No. 1 on Google.
3. Use H-tags based on your keywords
Use H-tags in your headlines. View it as a slide in your PowerPoint presentation. It should be easy to scroll through. Writing relevant and easily readable headlines in a structured H-tag layout is not as easy as it sounds.
Yes, and also easy for the customer. Does Google also use your H-tags to understand your content.
Did you know? That the headlines are used more than the content?
Google will analyze the content’s hierarchy and topics to know if you provide more than just a question to the user. But also have the solution?
4. Use keywords in your alt tags
What the hell does that mean?
Alt tags are an option to use your images to rank on Google. Do you add your SEO keyword(s) as the image title and alt tag? It notifies Google that this page has something for the user.
And it’s actually one of the easiest things to do. You will be surprised at how many image searches there are on Google.
#Golden Tip; Create graphic delights on e.g. Canva.com
5. Optimize your content on the website.
The chosen keywords on your page have a big influence on how you rank. It is critical that Google’s advanced algorithm can understand your content
But but beware!
Don’t just add your keyword all over the page. You could do that 10 years ago. Google’s algorithm has become much smarter.
And believe me, every day there is a new SEO guru that tries to make dirty as tricks. Be aware of this, if you outsource your SEO. There a are lot of scumbags and criminal SEO agencies.
Google knows that a page with too many keywords results in poor readability. So be careful.
Use a tool like HemingwayApp.com to check the readability of your website’s content.
6. Research and write for your target audience
You can never be sure to rank a good SEO position just because your texts are unique. Ha ha I wish it was that simple…
But if you know your target group and have well-written texts, you are well on your way. Know them like you know your best friend.
A little trick is to; research and talk to your existing customers. Get under their skin, and learn what they think, feel and fear. Understand their problem when they search for your product/service.
- Read this inspiring book; SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle Kindle Edition
You will be surprised at what they are looking for. Once it dawned on me that they often make spelling mistakes. That’s why we edited our keywords and put in the misspelling. This resulted in sky-high convention rates. Why? Because you are working with SEO, the most searched phrases are the most useful.
7. Optimize against longtail keywords
The most normal is to use single words. But not always the best. Think about this.
How often do you search 1 word on Google?
You don’t… No right?
Your Customers doesn’t either.
#Bonus trick – Longtail words are often less competitive and more precise. This, therefore, guarantees you far more relevant visitors.
Don’t be one of the many SEO experts who want to rank for “men’s clothing” “Men’s pants” etc.
Believe me….
That race is over… Especially for small businesses. Do you think you can beat Zalando? Boost? or other large Nordic companies?
Nope haha.
Therefore, create keywords like this:
“Black Slimfit Jeans”
“Blazer for a classy evening”
8. The use of different versions of keywords
The power behind different variations of your keyword is important. Of several reasons. Here are 2 of them.
- You cover several questions about the customers’ search. Wuppp… Because not all customers have the same search right?
- Your texts will sound more natural, but actually mean exactly the same. We don’t want Google to think that the text was written by a robot?
let’s give a concrete example… Your search term is “Dog food for small dogs”
How about you write;
- “Nutritious dog food for small dogs”
- “Amazingly delicious dog food”
- “Dogfood for small dogs”
9. Use synonyms and related words in your texts
LSI keywords help Google. Some words can mean several things. So for Google to make connections between your words, use synonyms and related words.
Example;
If you sell women’s shoes, related words such as the city, sun, and ladies can be obvious to include in your texts. It doesn’t really have anything to do with your keyword. But then still.’
10. Use Keyword in Url
Keep it short and use your Keyword in your URL. This factor is also something that Google analyze before showing you in their search.
So don’t forget to do this.
It’s a simple step, but very important.
Of course, if your site is about cars? Don’t call it www.dimondcars.com/Women-Shoes
If you want a team of raw soldiers to look at your SEO, you are more than welcome to contact us here.
Otherwise, you can get even more tips and tricks absolutely FREE through our PDF file here.
